Why create cold sales scripts?

According to an enormous amount of research, telephone calls are the most common channel used in sales relations management.

The use of sales scripts is one of the most heavily debated topics in the world of sales.
Many sales professionals rely on sales scripts.
They claim that having a high-quality script makes the sales process simpler and produces better results.

Let’s understand what attracts sales professionals in scripts right now?

Continue reading Why create cold sales scripts?