Everyone knows that it is so important to send notifications when important events occur. For example, alert an account owner if a new support case is logged while trying to close a deal. Or, send a notification for a unique workflow built entirely with custom objects. Previously, you could send only standard notifications for use cases predefined by Salesforce.

Custom notifications allow you to send important information to your users via push to mobile or desktop alerts. Now you can fully customize the notifications to inform users of record information, changes, and updates. Custom notifications will bring relevant information to your users at the right time!